Header image screen shot of the game, a cop is chasing a biker.

Case study

Description of Game and Gameplay

Bike vs Cops is a mobile game published on the Apple App Store. The game was released on January 15, 2019, and has gained significant popularity among mobile gamers. This case study aims to analyze the factors that contributed to the success of Bike vs Cops, including its gameplay, user experience, marketing strategy, and community engagement.

Services Provided

Coding and development

Concept art

3D/2D design



Shipping and QA

Development and Launch

Gameplay and User Experience

Gameplay: Bike vs Cops features a simple yet addictive gameplay concept. Players control a bike-riding character who needs to avoid getting caught by the pursuing cops while collecting coins and power-ups to progress in the game.

User Experience: The controls are easy to learn, with simple swipe gestures to navigate the character, making it accessible to players of all ages. The game also provides an engaging user experience with its visually appealing graphics and sound effects. The game also offers different levels and challenges, providing replay value and keeping players engaged.

Design: The colorful and cartoonish graphics create a fun and playful atmosphere, while the sound effects enhance the gameplay by adding excitement and tension as players try to evade the chasing cops.

Marketing strategy for the game's launch

The game was initially launched with a free-to-play model, allowing users to download and play the game without any upfront cost. This helped to attract a large number of players and create a user base.

In addition, the game leveraged social media platforms, such as Facebook, Instagram, and Twitter, to promote the game and interact with the community. Social media posts were regularly updated with announcements, and teasers, creating excitement and anticipation among players. The game also received positive reviews and ratings on the App Store, which helped to improve its visibility and attract more players.

Two bikers getting ready to race and the UI of the game.
Cop cars crashed around a downed biker with the text 'MAN DOWN!" in the middle of the screen.

User Acquisition and Retention

Community Engagement: One of the key factors contributing to the success of Bike vs Cops is its active community engagement. Players were encouraged to provide feedback, suggestions, and bug reports. The developers regularly responded to player comments and inquiries, showing a genuine interest in their opinions and addressing any issues promptly. This helped to build a loyal player base and created a sense of community among players.

Retention: Furthermore, game modes were organized to keep players engaged and incentivize players to continue playing. This not only increased player retention but also encouraged word-of-mouth marketing as players shared their experiences and rewards with their friends and social networks.

Monetization: Bike vs Cops adopts a freemium model, where the game is free to download and play, but offers in-app purchases (IAPs) for virtual currency, power-ups, and other game enhancements. This allows players to enjoy the game without any financial commitment, while also providing an avenue for monetization. The game's IAPs are reasonably priced and not aggressively promoted, allowing players to progress in the game without feeling forced to make purchases. This balanced approach to monetization helped to create a positive player experience and build trust among the player community.


Bike vs Cops is a successful mobile game that has gained widespread popularity among mobile gamers. Its simple yet addictive gameplay, engaging user experience, effective marketing strategy, active community engagement, and balanced monetization approach are the key factors that contributed to its success. The game has achieved a high level of player retention, positive reviews, and community support, which has helped it to stand out in a competitive mobile gaming market.

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