Case study

Description of Game and Gameplay

Cosmic Dash is a mobile game developed by Bencin Studios and published on the Google Play Store. Since its release on January 15, 2022, the game has earned a remarkable 4.9 stars rating on the Play Store, reflecting the overwhelmingly positive feedback from players. The game's dynamic gameplay and eye-catching visuals have captured the hearts of mobile gamers, establishing Cosmic Dash as a standout title.

Services Provided

Coding and development

Concept art

3D/2D design



Shipping and QA

Development and Launch

Development Process

Core Mechanic: Cosmic Dash is an endless runner game where players control a spaceship that runs through a vibrant, space-themed world filled with obstacles, power-ups, and collectible items. Players need to navigate their spaceship through the obstacles, collect coins, and power-ups while avoiding hazards to achieve high scores and unlock new characters and levels. The game features simple one-touch controls, allowing players to dodge obstacles with ease.

Game Design: The game's design is visually appealing, with colorful graphics, dynamic animations, and a lively soundtrack that complements the fast-paced gameplay. The game also includes various power-ups and collectible items that add depth and strategy to the gameplay, encouraging players to replay levels to improve their scores and unlock new content.

Marketing strategy for the game's launch

The marketing strategy for Cosmic Dash relied heavily on digital marketing and community engagement. The studio utilized social media platforms, such as Facebook, Twitter, and Instagram, to create awareness about the game and engage with potential players.

User Acquisition and Retention

Community Engagement: Cosmic Dash encourages player engagement through its addictive endless runner gameplay and progression system. The game's challenging levels and dynamic obstacles keep players engaged and motivated to improve their scores and unlock new content.

Retention: The inclusion of multiple spaceships and levels that can be unlocked by earning in-game currency or achieving specific milestones adds to the replay value and encourages players to keep playing.

Monetization: Cosmic Dash follows a freemium model, where the game is free to download and play, but offers in-app purchases for virtual currency that can be used to unlock characters, levels, and power-ups. The in-app purchases are not intrusive and do not affect the core gameplay, providing players with a choice to spend money or play the game without making purchases. The virtual currency can also be earned through gameplay, giving players the option to progress in the game without spending real money.

The game also includes non-intrusive ads that players can watch voluntarily to earn additional in-game currency or power-ups. The ads are not obtrusive and do not disrupt the gameplay experience, providing an optional way for players to earn rewards.


Cosmic Dash has quickly gained a reputation as an addictive and engaging endless runner mobile game, thanks to its fun gameplay mechanics and captivating design. The studio's strategic digital marketing efforts, player engagement initiatives, and freemium monetization approach have all played a pivotal role in the game's success. The exceptional reception of Cosmic Dash is reflected in its outstanding 4.9 stars rating on the Google Play Store. This high rating showcases the widespread acclaim from players, who have praised the game's engaging gameplay, captivating visuals, and addictive nature. It's evident that Cosmic Dash has struck a chord with mobile gamers, earning a well-deserved reputation as a top-rated title on the Play Store. Bencin Studios' dedication to delivering a high-quality gaming experience has clearly paid off, as evidenced by the game's impressive rating and growing player base.


Your Hyper-Casual Game Is One Form Away