A cute NPC trainer avatar with our logo on top of a warm sunny day background

Case study

Description of Game and Gameplay

Mystical is a mobile puzzle game developed by Bencin Studios and published on the Google Play Store. The game was released on March 1, 2022, and has gained attention for its unique gameplay mechanics and captivating visuals. Mystical has been well-received by players, earning a rating of 3.9 out of 5 stars on the Google Play Store. The game's innovative puzzle mechanics challenges players to think creatively and strategically to solve puzzles, providing a refreshing gameplay experience. The captivating visuals of Mystical, with its stunning graphics and mesmerizing art style, have also been praised by players, adding to the overall enjoyment of the game.

Cute red dragon, close up of face.

Services Provided

Coding and development

Concept art

3D/2D design



Shipping and QA

Development and Launch

Development Process

Core Mechanic: Mystical features a challenging and innovative puzzle gameplay concept. Players need to navigate through various levels filled with mystical creatures and obstacles, while solving puzzles to progress. The game incorporates elements of physics-based puzzles, logic puzzles, and strategic thinking, providing a diverse and engaging experience for players.

Game Design: The game's design is visually appealing, with vibrant graphics, captivating animations, and immersive sound effects. The game's mystical theme and intriguing story add to its overall appeal and create a sense of adventure for players as they explore different worlds and uncover hidden secrets.

Marketing strategy for the game's launch

Bencin Studios utilized a targeted marketing strategy to promote Mystical and create buzz among mobile gamers. The studio leveraged social media platforms, such as Facebook, Instagram, and Twitter, to generate excitement and anticipation for the game. Teasers, gameplay trailers, and behind-the-scenes content was posted to engage with potential players and build anticipation.

Three dragon eggs in a castle with the word 'Choose!" in the corner.Cute dragon getting a bath in a castle with the word 'Raise!" on the middle left.
Cute dragon running obstacle courses in three different environments with the word 'Train!" in the corner. Four trophies and several dragons racing in an obstacle course with the word "Compete!" centered in at the top.

User Acquisition and Retention

Community Engagement: Mystical fosters player engagement through its challenging gameplay and interactive features. The game offers a variety of levels with increasing difficulty, which keeps players engaged and motivated to complete each level and progress further. The game also includes a hint system that provides assistance to players who may be stuck, keeping them engaged and preventing frustration.

Retention: Bencin Studios encourages player feedback and actively listens to player suggestions for improvements and updates. Developers interact with players through social media and in-game communities, responding to comments and inquiries, and incorporating player feedback into game updates. This player-centric approach helps to build a loyal player community and promotes player retention.

Monetization: Mystical follows a free-to-play model with in-app purchases (IAPs) for virtual currency and power-ups. The game offers optional IAPs that can be used to purchase hints, boosters, and cosmetic items, enhancing the player's gameplay experience. The IAPs are priced reasonably and are not intrusive, allowing players to enjoy the game without feeling pressured to make purchases.

This provides players with a choice and an additional way to progress in the game. The balanced approach to monetization in Mystical ensures that the game remains accessible and enjoyable for players while generating revenue for the developers.


Mystical is a unique and engaging mobile puzzle game that has gained attention for its innovative gameplay mechanics and captivating visuals. The game's well-designed puzzles, player engagement initiatives, and balanced monetization approach have contributed to its success. Bencin Studios' focus on player feedback, community engagement, and player-centric approach has helped to create a loyal player base and well-rated popular choice among mobile gamers.

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