Case study

Description of Game and Gameplay

Octav is a mobile game published on the App Store. The game was released on August 12, 2017, and has gained attention for its unique gameplay mechanics that combine music, rhythm, and puzzle elements. Since its release, Octav has been crushing it with a stellar 4.9 stars rating! That's a clear sign that the game is a huge hit, loved by players far and wide.  With its addictive gameplay, Octav has won over the hearts of mobile gamers and music enthusiasts.

Services Provided

Coding and Development

3D/2D Design



Shipping and QA

Development and Launch

Development Process

Core Mechanic: Octav is a music-based game where players control a small character that moves along a path, interacting with various objects that produce musical tones. Players need to synchronize their character's movement with the rhythm of the music to progress through levels and solve puzzles. The game features an innovative blend of rhythm-based gameplay and puzzle-solving, creating a unique experience for players who enjoy music and puzzles.

Game Design: The game's design is visually appealing, with pastel colors, stylish graphics, and a minimalistic aesthetic that complements the music-driven gameplay. The controls are simple and intuitive, allowing players to tap and swipe to control the character's movements and interact with objects in the environment. The game features an original soundtrack with catchy tunes that add to the overall immersive experience.

Marketing strategy for the game's launch

The marketing strategy for Octav focused on grassroots efforts and organic reach. The studio utilized social media platforms, such as Instagram, Twitter, and Facebook, to promote the game and engage with potential players. Gameplay videos, screenshots, and updates were regularly shared to generate interest and attract players.

User Acquisition and Retention

Community Engagement: Octav encourages player engagement through its unique music-based gameplay and challenging puzzle elements. The game's levels are designed to be progressively more difficult, requiring players to hone their skills and timing to successfully complete each level. The integration of music and rhythm into the gameplay creates a captivating experience that encourages players to replay levels to achieve higher scores and perfect their performances.

Retention: The inclusion of leaderboards and achievements also motivates players to compete with others and strive for mastery. The studio actively listens to player feedback and provides updates, bug fixes, and new content to keep players engaged and invested in the game.

Monetization: Octav employs a freemium model with in-app purchases (IAPs) for virtual currency and power-ups, providing players with optional opportunities to enhance their gameplay. With reasonable pricing, the IAPs allow players to purchase in-game currency for unlocking power-ups, upgrades, or continuing after losing, without feeling pressured to make purchases.

Additionally, the game features non-intrusive ads that can be skipped after a few seconds, minimizing disruptions to the gameplay experience. Bencin Studios has struck a balance between monetization and player enjoyment, making Octav accessible and enjoyable for players who choose to make purchases and those who do not.


Octav, the one-of-a-kind music-based mobile game, has been making waves with its innovative gameplay mechanics and captivating design. With a grassroots marketing strategy, player engagement initiatives, and a freemium monetization approach, the game has earned a remarkable 4.9 stars rating on the Apple Store, showcasing its widespread appeal among players. The studio's commitment to engage with players, actively incorporating their feedback, and providing regular updates has fostered a dedicated player community. Octav has truly become a standout title in the music and puzzle game genre, thanks to the studio's strategic approach and dedication to delivering an exceptional gaming experience.

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